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Let there be light: Genesis Marketing installs first Roland S-Series UV-LED in Wales



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Post Mon Nov 12, 2018 1:29 am

Let there be light: Genesis Marketing installs first Roland S-Series UV-LED in Wales


Let there be light: Genesis Marketing installs first Roland S-Series UV-LED in Wales

Genesis Marketing & Events Ltd says it has big ideas for its new Roland DG VersaUV LEJ-640 S-Series UV-LED belt printer, the first of the exceptional new S-Series family to be installed in Wales.

In the first few days after its arrival at Genesis Marketing's premises in Cardiff the S-Series had already accelerated the production of signage boards, thanks to its direct-to-substrate capability – the team no longer has to print onto and apply self-adhesive vinyl. But Andrew Owen, who set up the business in 2007 with a background in print, has plans to explore exciting new areas.
Andrew-Genesis-Marketing-Events.png (234.09 KiB) Viewed 474 times

He explains: "We had been looking at the Roland LEJ-640 UV hybrid printer as it offers direct printing onto practically any substrate in CYMK, white and gloss – you can even print textures. But during an open day at Roland's Creative Centre the S-Series caught my eye; it does everything the LEJ does but its size means you can print larger pieces. You can actually put a door through it.”
Wood-UV-Printed-Box.png (196.52 KiB) Viewed 474 times

Wood-UV-Printed-Water-Drops.png (260.54 KiB) Viewed 474 times

"And it's really going to open doors for us. We've experimented with different substrates including wood, glass, plastic, canvas, MDF, leather and ceramic tiles."
Genesis Marketing's clients include local historical buildings such as Cardiff Market, the National Museum of Wales and Cardiff Castle, and Andrew has already experimented with printing the castle's logo directly onto the dining tables of The Keep Terrace Bistro.

In addition, the S-Series will enable the business to bring more work in-house that was formerly outsourced, for example printing Braille on signage. This is possible by printing gloss varnish in layers, building up accurate, 3D textures. Genesis Marketing also intends to use the printer's white ink function to print more window graphics – a key line of work during the October-March period when the business's core market of exhibition and event graphics is typically slower.
Wood-UV-Printed-Braille.png (241.66 KiB) Viewed 474 times

Genesis Marketing began as a specialist in event management, later expanding into branding and signage, counting the Volvo Ocean Race and 2017 UEFA Champions League Final among its recent event branding clients. It also works with retail and commercial customers, leaving its mark across Cardiff and the surrounding area.

The VersaUV S-Series UV-LED belt printer is ideal for all these markets and more, pushing the boundaries of what is possible in UV printing. It can print directly onto virtually any material, even thin and heat-sensitive media, and objects up to 235mm in height and 100kg/sqm in weight – opening new, creative revenue streams for businesses such as Genesis Marketing.

For more information on Genesis, please visit

for more information:

Roland DG UK Ltd
Griffin House
Windmill Road
North Somerset
BS21 6UJ
01275 335540



Robert Lambie

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Post Mon Nov 12, 2018 10:15 pm

Re: Let there be light: Genesis Marketing installs first Roland S-Series UV-LED in Wales

I love how things like white ink, gloss and matt finishes, embossed print, Cut vinyl and even braille can be introduced in our everyday signage and all output from single machines at the same time... The braille alone is an excellent selling point for sign makers if we introduced it. Throw in the fact of the many different types of surfaces and materials UV machines can print directly onto and the possibilities really are endless. Anyway, i remember seeing the small roll to roll version of this machine when first introduced years ago at Roland in Bristol along with 9 other members. So it's great to see how it keeps evolving.

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