my invisible text
Categories
  • TIMELINE

Lowe: Logo Design help needed?

<<

John Harding

User avatar

5 Star Contributor

Posts: 2876

Joined: Wed Jul 30, 2003 7:08 pm





Post Mon Sep 17, 2012 2:02 pm

Lowe: Logo Design help needed?

Hi All

Have been doing some signage for a pal for a number of years now but the time has come to modernise his logo and im hoping to get your input as I have hit a dead end.

1 The attached first image is the original logo in use

2 & 3 are interprepted drwgs of the clients ideas

4 is my own take trying to simplify and modernise the look, whilst he is not sold on my idea I would like to get away from 2 & 3 which I feel are a bit dated but what do you guys think???

The logo will go on all the normal stuff van, hi viz, banners, stationery etc

any input greatfully received :D

Thanks in advance - John :D
Attachments
Logo examples.jpg
Logo examples.jpg (360.21 KiB) Viewed 10916 times
<<
User avatar

5 Star Contributor

Posts: 8054

Joined: Tue Oct 28, 2003 1:22 am





Post Mon Sep 17, 2012 2:06 pm

I actually like #3 and feel it has the most potential.
It's clean and simple and implies paint without the over-used paint brush image.
I'd work on slightly better fonts and run with it.
Love....Jill
<<

NeilRoss

User avatar

5 Star Contributor

Posts: 726

Joined: Sat May 21, 2011 9:35 am





Post Mon Sep 17, 2012 3:41 pm

I'd go with number three as well. Different font (?) and slope the brush/roller strokes a bit.
<<

John Dorling

User avatar

5 Star Contributor

Posts: 842

Joined: Thu Apr 17, 2008 9:07 am





Post Mon Sep 17, 2012 4:15 pm

I reckon number 3 looks good, but without the roller. I bet there will still be 'painting and decorating' on the van/stationery somewhere so people would still get it. Plus it would be really tiny on a business card and might get lost, whereas the rest of the logo is really bold.

John
<<

John Harding

User avatar

5 Star Contributor

Posts: 2876

Joined: Wed Jul 30, 2003 7:08 pm





Post Mon Sep 17, 2012 6:29 pm

Firstly thanks all for the input,

Jill I agree about the fonts this was just a quick draft from the client brief - I have redone now using the fonts from option 4 which is better but you may have other suggestions font wise

Neil I know what you mean about the brush strokes and can improve the form of which later on.

John I agree about the roller/size but having removed the roller does the background lose its identity ie does it still suggest brushed on paint albeit not finalised as Neil suggests.

Maybe its me but I think this is not really contemporary - logos of this style have been around for a good while now and im not feeling it but im not sure of the way forward :-?

John
Attachments
Logo examples #2.jpg
<<

Martin Cole

User avatar

Premium Member
Premium Member

Posts: 2643

Joined: Mon Jun 13, 2005 2:37 pm





Post Mon Sep 17, 2012 7:09 pm

I think your struggling there John.....

here's another angle on it from me..may be of some help. :-?

just noticed i forgot the 'Ltd'
Attachments
lowe and son.jpg
<<

John Harding

User avatar

5 Star Contributor

Posts: 2876

Joined: Wed Jul 30, 2003 7:08 pm





Post Mon Sep 17, 2012 8:03 pm

Some food for thought there martin thank you certainly more contemporary :D
What do others think?
<<

Harry Cleary

User avatar

5 Star Contributor

Posts: 7257

Joined: Fri Jul 15, 2005 11:32 pm





Post Mon Sep 17, 2012 8:06 pm

Martin's first one nails it for me. Colourful, modern, classy and smiling too!
<<

Tim de Beir

User avatar

2 Star Contributor

Posts: 183

Joined: Thu Dec 16, 2010 12:10 pm





Post Thu Sep 20, 2012 9:08 am

okay just made one myself in my coffeebreak
Attachments
Schermafbeelding 2012-09-20 om 10.06.59.png
<<

Cheryl Smith

User avatar

Premium Member
Premium Member

Posts: 2814

Joined: Mon Sep 25, 2006 6:47 pm

Country: United Kingdom (uk)




Post Thu Sep 20, 2012 9:12 am

Love Martins top one but with the red pink dots on top right brought to balance with the left ones as underneath...very nice and modern.
<<

Tim Painter

User avatar

5 Star Contributor

Posts: 1923

Joined: Wed Aug 27, 2003 10:13 am





Post Thu Sep 20, 2012 10:27 am

Like Martins top one, although I can see 2 eyes and a nose... :lol1:
<<

Cheryl Smith

User avatar

Premium Member
Premium Member

Posts: 2814

Joined: Mon Sep 25, 2006 6:47 pm

Country: United Kingdom (uk)




Post Thu Sep 20, 2012 10:36 am

Tim Painter wrote:Like Martins top one, although I can see 2 eyes and a nose... :lol1:
how about sun sea and sand with a million tiny paint pots... :crazy: :crazy: :crazy: :crazy: :crazy: :crazy:
<<

Cheryl Smith

User avatar

Premium Member
Premium Member

Posts: 2814

Joined: Mon Sep 25, 2006 6:47 pm

Country: United Kingdom (uk)




Post Thu Sep 20, 2012 10:41 am

Cheryl Smith wrote:
Tim Painter wrote:Like Martins top one, although I can see 2 eyes and a nose... :lol1:
how about sun sea and sand with a million tiny paint pots... :crazy: :crazy: :crazy: :crazy: :crazy: :crazy:


sorry about that ...im a bit nuts today....
<<

NeilRoss

User avatar

5 Star Contributor

Posts: 726

Joined: Sat May 21, 2011 9:35 am





Post Thu Sep 20, 2012 10:46 am

Cheryl Smith wrote:
Tim Painter wrote:Like Martins top one, although I can see 2 eyes and a nose... :lol1:
how about sun sea and sand with a million tiny paint pots... :crazy: :crazy: :crazy: :crazy: :crazy: :crazy:


How about just heading for the sun, sea and sand and forgetting all about John's logo!!! :D

(sorry about that John - couldn't resist :D)
<<

John Harding

User avatar

5 Star Contributor

Posts: 2876

Joined: Wed Jul 30, 2003 7:08 pm





Post Thu Sep 20, 2012 12:03 pm

Tim Thanks very much for the design input its much appreciated however client came in yesterday and was sold on Martins effort although I will show him yours also - will post again later on the outcome.

Thanks all - cheryl youre mad for sure :)
<<

Cheryl Smith

User avatar

Premium Member
Premium Member

Posts: 2814

Joined: Mon Sep 25, 2006 6:47 pm

Country: United Kingdom (uk)




Post Thu Sep 20, 2012 1:24 pm

John Harding wrote:
Thanks all - cheryl youre mad for sure :)


why thanks very much John :D :D :D
<<
User avatar

L-Gold Member
L-Gold Member

Posts: 4595

Joined: Tue Oct 15, 2002 9:18 am





Post Thu Sep 20, 2012 2:20 pm

Martin that top ones very nice along with Tims design.
<<

Tim Painter

User avatar

5 Star Contributor

Posts: 1923

Joined: Wed Aug 27, 2003 10:13 am





Post Thu Sep 20, 2012 2:54 pm

how about sun sea and sand with a million tiny paint pots...



Must be too much lemsip for me today....lol
<<

Cheryl Smith

User avatar

Premium Member
Premium Member

Posts: 2814

Joined: Mon Sep 25, 2006 6:47 pm

Country: United Kingdom (uk)




Post Thu Sep 20, 2012 2:59 pm

Tim Painter wrote:
how about sun sea and sand with a million tiny paint pots...



Must be too much lemsip for me today....lol

ooo must try some of that...sun sea and lemsip.
<<

John Harding

User avatar

5 Star Contributor

Posts: 2876

Joined: Wed Jul 30, 2003 7:08 pm





Post Thu Sep 20, 2012 6:19 pm

Thanks again all for your input - client went for one of Martins choices which i preffered to although I didnt steer the client it was his choice.

Martin being a good mate didnt want to charge but I insisted and he looked after me with a good rate which I duly coughed up so everyones a winner :D

John
Attachments
Lowe & Son New .JPG
<<

Cheryl Smith

User avatar

Premium Member
Premium Member

Posts: 2814

Joined: Mon Sep 25, 2006 6:47 pm

Country: United Kingdom (uk)




Post Thu Sep 20, 2012 7:12 pm

very nice...
well done Martin..
o...and er ...John :D
<<

Tim de Beir

User avatar

2 Star Contributor

Posts: 183

Joined: Thu Dec 16, 2010 12:10 pm





Post Fri Sep 21, 2012 8:13 am

nice!
<<

Brian Little

User avatar

5 Star Contributor

Posts: 3859

Joined: Sun Apr 11, 2004 10:50 pm

Country: United Kingdom (uk)




Post Fri Sep 21, 2012 8:50 am

yip i like that tastefully done
<<

Harry Cleary

User avatar

5 Star Contributor

Posts: 7257

Joined: Fri Jul 15, 2005 11:32 pm





Post Fri Sep 21, 2012 10:33 am

Nice to see the finished article. Good job.
<<

Cheryl Smith

User avatar

Premium Member
Premium Member

Posts: 2814

Joined: Mon Sep 25, 2006 6:47 pm

Country: United Kingdom (uk)




Post Fri Sep 21, 2012 10:47 am

great how the signboards get us all pulling together

:love: :love: :love: :love: :love: :love: :love: :love:
<<

Martin Cole

User avatar

Premium Member
Premium Member

Posts: 2643

Joined: Mon Jun 13, 2005 2:37 pm





Post Fri Sep 21, 2012 11:56 am

That suits the van really well John.

As Harry says always nice to see the finished article.
<<

Harry Cleary

User avatar

5 Star Contributor

Posts: 7257

Joined: Fri Jul 15, 2005 11:32 pm





Post Fri Sep 21, 2012 11:59 am

Cheryl Smith wrote:great how the signboards get us all pulling together

:love: :love: :love: :love: :love: :love: :love: :love:



:o :o Close your curtains George! :D
<<

David Hammond

User avatar

Premium Member
Premium Member

Posts: 3447

Joined: Wed Jan 05, 2011 11:17 am

Country: United Kingdom (uk)




Post Fri Sep 21, 2012 4:31 pm

Very nice.

Did you print and plot this, or cut vinyl?

All done in 4days as well. I usually work on 5day turnaround.
<<

John McCrorie

1 Star Contributor

Posts: 58

Joined: Tue Sep 02, 2008 9:05 pm





Post Fri Sep 21, 2012 9:17 pm

Good job, i still can't make up my mind if lettering looks better to go with the alignment of the panels/mouldings of the van or to go with applying lettering with eye/spirit level
<<

Neil Davey

User avatar

L-Gold Member
L-Gold Member

Posts: 2520

Joined: Tue Aug 26, 2003 8:58 pm





Post Fri Sep 21, 2012 10:17 pm

Great job guys, top marks.
<<

Nicola McIntosh

5 Star Contributor

Posts: 10440

Joined: Thu Sep 04, 2003 9:36 pm





Post Sat Sep 22, 2012 1:30 am

John McCrorie wrote:Good job, i still can't make up my mind if lettering looks better to go with the alignment of the panels/mouldings of the van or to go with applying lettering with eye/spirit level


have to agree i prefer all lettering to run level together on a vehicle :D
<<

Simon Worrall

User avatar

L-Gold Member
L-Gold Member

Posts: 1174

Joined: Thu Jun 21, 2007 11:06 pm





Post Sat Sep 22, 2012 2:20 am

Nicola McIntosh wrote:
John McCrorie wrote:Good job, i still can't make up my mind if lettering looks better to go with the alignment of the panels/mouldings of the van or to go with applying lettering with eye/spirit level


have to agree i prefer all lettering to run level together on a vehicle :D


Yeah, spirit level approach doesnt work too well when applying on a slope :)
<<

Neil Davey

User avatar

L-Gold Member
L-Gold Member

Posts: 2520

Joined: Tue Aug 26, 2003 8:58 pm





Post Sat Sep 22, 2012 8:21 am

I pretty much always go with the bump strip.
On that van I'd level everything to the bottom edge and usually I measure up and string fine line tape the length of the van and use that as my level.
Oh and this method would work on a hill :D
<<

NeilRoss

User avatar

5 Star Contributor

Posts: 726

Joined: Sat May 21, 2011 9:35 am





Post Sat Sep 22, 2012 8:54 am

Going back - vans used to be fairly square/rectangular shapes and I never found any problem with them. Then in the 80s they produced the Peugept 306 (I think?) van. The roof sort of sloped off towards the back and caused the entire back half to be wedge shaped. Could be a total nightmare depending on the actual design. However there was a line running through the entire side from headlamp to tail and I used to line everything up to that. Never had any problem with finished look after that.

That's what I would look for now - a feature that is carried through the major part of the body, and align everything to it. I've found in most cases (apart from 'super graphic' design) that it is best to keep everything aligned to a common base line reference.

Nice job John/Martin by the way. It really suites the shape of that model.
<<

Martin Pearson

User avatar

Premium Member
Premium Member

Posts: 8341

Joined: Sun Mar 31, 2002 1:00 am





Post Sat Sep 22, 2012 1:07 pm

NeilRoss wrote:Going back - vans used to be fairly square/rectangular shapes and I never found any problem with them. Then in the 80s they produced the Peugept 306 (I think?) van. The roof sort of sloped off towards the back and caused the entire back half to be wedge shaped. Could be a total nightmare depending on the actual design. However there was a line running through the entire side from headlamp to tail and I used to line everything up to that. Never had any problem with finished look after that.

That's what I would look for now - a feature that is carried through the major part of the body, and align everything to it. I've found in most cases (apart from 'super graphic' design) that it is best to keep everything aligned to a common base line reference.

Nice job John/Martin by the way. It really suites the shape of that model.


That's what I have always done Neil but some of the newer vans don't seem to have one line that your eye is drawn to which I find very difficult to know what looks right.

Great job John by the way. How did the customer feel about making a change & did he go for the new design straight away or take a bit of talking round? I sometimes find it difficult because the customer feels that everyone already knows his old logo & if they change things to much people won't know who they are.
<<

John Harding

User avatar

5 Star Contributor

Posts: 2876

Joined: Wed Jul 30, 2003 7:08 pm





Post Sat Sep 22, 2012 5:33 pm

well we did the clients older peugeot partner today and that looked great too alas no photos taken

@ David all print and cut except the telephone nos in std cut black vinyl

re the bump alignment we normally gowith the bump strip but on his vehicle it has a pronounce curve so alignment was done to the base of the doors with a small tweakon the door graphics to make it look right.

@ Martin - the client approached me for a logo revamp he knew it was time we went through lots of options before i persuaded him a move away from the whole house paintbrush was the order of the day, hes well chuffed with the final outcome now though :D
<<

Robert Lambie

User avatar

*****
*****

Posts: 27277

Joined: Wed Dec 12, 2001 1:00 am

Country: United Kingdom (uk)




Post Sat Sep 22, 2012 5:51 pm

having just had a look at this thread i have to say "i love how our online community" can quickly pull together and help advise as well as give examples of their own work. Martins work is always good and i think in this instance the version used is probably best to suit johns customers needs, but also liked Tim's twist on his version.
great stuff all round folks and great to see your customer happy John! :D
<<

Martin Pearson

User avatar

Premium Member
Premium Member

Posts: 8341

Joined: Sun Mar 31, 2002 1:00 am





Post Sat Sep 22, 2012 6:16 pm

@ Martin - the client approached me for a logo revamp he knew it was time we went through lots of options before i persuaded him a move away from the whole house paintbrush was the order of the day, hes well chuffed with the final outcome now though

So he should be John, youve done an excellent job as I have already said :lol1: :lol1:
<<

Cheryl Smith

User avatar

Premium Member
Premium Member

Posts: 2814

Joined: Mon Sep 25, 2006 6:47 pm

Country: United Kingdom (uk)




Post Sun Sep 23, 2012 8:38 am

saw this drive by as I was out walking yesterday...made me smile :D
<<

Jack Hendrie

1 Star Contributor

Posts: 42

Joined: Wed Aug 15, 2012 11:06 pm





Post Sun Sep 30, 2012 6:32 pm

one of them makes me think of marks and sparks lol

Return to Graphic Design Help



Who is online

Registered users:
No registered users

 

About
Contact
Board Rules
Membership
Terms & Conditions

 

Signapp - iPhone & iPad
Signapp - Android
Vehicle Wrap Training
Vinyl Application Training
Vehicle Wrap Accreditation
UK Sign Group
Site Membership
Advertising
Videos
British Signs & Graphics Assoc.

 

 Facebook
 Twitter
 Youtube
 Linkedin

 

Who is Online

In total there are 54 users online ::
2 registered, 0 hidden and 52 guests
[based on past 5 minutes]

Most users ever online was
370 on Tue Aug 28, 2018 5:02 pm

Registered users:
No registered users

Copyright © 2000 - 2019 Robert Lambie