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Marketing advice please? what do you do?

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Post Sun Oct 23, 2016 11:05 am

Marketing advice please? what do you do?

Hi im looking for some advice on marketing we currently use facebook , twitter , gumtree and flyers does anyone else have any other ideas ?


Thanks in advance
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Post Sun Oct 23, 2016 11:45 am

Re: Marketing

To be honest, facebook and word of mouth have been my main sources of work.
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Post Sun Oct 23, 2016 6:30 pm

Re: Marketing advice please? what do you do?

Google addwords. Nothing else. My opinion
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Post Sun Oct 23, 2016 6:53 pm

Re: Marketing advice please? what do you do?

How does addwords work? I've heard them mentioned before but never looked into it
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Post Sun Oct 23, 2016 8:00 pm

Re: Marketing advice please? what do you do?

You pay per click.
You have total control over it, increase, decrease budget.
Radius advertising.
If you are busy - you can pause it and don't spend more money.
Now days you have google representative who can help you set up the campaign.
It is worth trying.
You can always pause it if doesn't work.
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Post Mon Oct 24, 2016 5:08 am

Re: Marketing advice please? what do you do?

You are right Pane.
Adwords is a job generator.
We pay about 3 bucks per click.
We get a max of 4 and an average of about 2 clicks a day.
I set it up three months ago and it was the most complicated thing I have ever done, and it took me a full three days to complete. :smiles:
Last edited by Simon Worrall on Tue Nov 08, 2016 6:37 am, edited 1 time in total.
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Post Mon Oct 24, 2016 9:18 am

Re: Marketing advice please? what do you do?

You can also invest in some brochures with your work and post them to companies that you target.
You can also phone them: "Hello, I am a sign maker/printer, just down the road!"

Also, walking on high streets and drop a leaflet to shops that might need your work can get you face to face with the shop owner and they always seem to have a thing or two to do.

And a website is mandatory. Make sure you add your business to Google Business so it will come up on local results with map, website, phone etc. Collecting feedback from customers will put your website on top of the list.
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Post Mon Oct 24, 2016 10:17 am

Re: Marketing advice please? what do you do?

Adwords is a brilliant marketing tool, although be warned, can get expensive if not controlled.

Before getting into large format printing, I used to manage Adwords accounts from small starter's through to big blue chip companies.

My advice is whilst a Google rep may help you set an account up, DO NOT let Google look after your account!!!! You pay money to Google for each click, so it's not in Google's interests to get you value for money... they want lots of clicks on your ad to make them more money! Regardless of whether they're the right ones or not. And they're very good at talking the talk, so will give you some non-sense talk to try and explain why things happen the way they do.

Truth is, when you get into Adwords properly, it's VERY complex.

My advice would be to go to a 3rd party Adwords specialist and pay them a monthly retainer to manage you're account for you. It may cost a few hundred pound a month, but managed properly, you should see a significant return on that each month.

Be careful, there are lots of "Adwords" and "Pay-per-click" specialists out there who know nothing, but are simply very good salesmen.

Only one I know to recommend would be "Click Convert". John Langley is the MD (mad as a box of frogs!) but he's an absolute genius and what he doesn't know about Adwords isn't worth knowing. If you were gonna go down that route then I'd try them. they also have mentoring available if you wanted to manage it yourself but with guidance.
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Post Sun Nov 06, 2016 9:15 pm

Re: Marketing advice please? what do you do?

Thanks for the help guys
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Post Sun Nov 06, 2016 10:58 pm

Re: Marketing advice please? what do you do?

I don't do a lot of work anymore so what worked for me has probably changed a lot, although I don't do a lot of marketing I try & keep up with what works. Social media seems to be one that you need to be careful with from what I have read, you need to make sure you keep active so no point joining all the different sites unless you have the time to keep them all up to date, better to just use one & keep it up to date, I have read that Facebook isn't a good place to try direct selling as it turns people off maybe those that use it can comment further on that.
Still think that arming yourself with some business cards & other info about who you are & what you do & then physically going out to meet people is a great way to get new business. Don't try & sell I found to be the best way to go about it, just introduce yourself, ask if you can leave some info for them to look at & leave.
You may find you pick up some work straight away or you may need to do this a couple of times in the same area before you get some results, it's all about building relationships with people.
Networking events can bring in some work, most you can visit as a guest a couple of times before you have to join & stump up some cash :lol: :lol:
Websites as George has said can work well but they need to be set up so you can be found by the right people, I don't have a website anymore. I had to take it down because I was getting more inquiries than I wanted but that's another story.
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Post Tue Nov 08, 2016 6:30 am

Re: Marketing advice please? what do you do?

How do you use Facebook and Twitter Jonathan?
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Post Tue Nov 08, 2016 8:51 am

Re: Marketing advice please? what do you do?

Hi simon we have a business page on facebook where we share our work

https://m.facebook.com/profile.php?id=733623476651876
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Post Tue Nov 08, 2016 1:18 pm

Re: Marketing advice please? what do you do?

I would develop my website before I thought about marketing it.

The internet is very good at finding the type of customer you are looking for, but that potential customer will want to see much more information/story about you than you currently offer. Facebook / Adwords are the top tier of the sales funnel. You will waste too much money using these marketing tools unless you sort out your website.

At the very least you need a call to action on your facebook page....eg contact us today to receive a .............. (insert whatever you think will bring in some inquiries.) whether its 25% off art work...x off fitting, buy a xxx get a xxxx half price!!

They need a reason to contact you now.

Thats my opinion anyway.

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