Gav,
Sorry to hijack your post, but something Brian said was a topic of fodder this past weekend.
Free? Don't you Sign Makers ever spend any money?
Brian,
I just held a one day seminar on a sign software program (Gerber Omega) this past Saturday, and during some “open” time this very subject came up. Not sure about you guys on the other side of the pond, but here State side, it’s simply amazing to watch the same people that gripe about customer being “cheap” turn around and be some of the most “cheapest” chaps in the world.
Please don’t misunderstand, I’m not for foolishly spending a pence or quid, but if it’s required to do the job, especially if it saves me labour as well, then I’m all for it. After all, it’s the customer that’s paying for it, not me, so let them decide if it’s to much money.
SignGold is a great example. All too often I hear that it’s “so expensive”. Expensive compared to what? What are the viable options; a real gold leaf job, use SignGold, or pass something else off. It’s not up to me to determine what is expensive to my client or customer, only they can determine the value for themselves for any given project or design. My prices reflect, in part, to what material cost is. If the material for a job cost $100.00 USD or $500.00 USD, it’s reflected appropriately in the price. Again, the customer can determine if it’s “too expensive”.
